2012 event video
Social media campaign 2012
We ran a Twitter campaign for nine months prior to the launch of the dinner. The campaign:
- Reached a total of 44,258 individuals who actively engaged and re-tweeted
- Exposed 53,556 individuals to tweets
We were delighted with the amount of conversation generated around the event and there was a huge buzz on the evening relating to the venue, the entertainment, the winners and attendees.
A selection of tweets has been captured below:
@SharedInterest: It was a great pleasure to be at the @PBA_Awards ceremony last night!
@InstarmacGroup: Good morning, we're delighted to announce that last night we won the @PBA_Awards 'Employer of the year' award!
@UniRdg_KTP: @J_McMaster @EllasKitchen @PBA_Awards Congratulations on another award - well deserved!
@2JMF: @bbcnickrobinson Superb insight into the politics of today! @PBA_Awards #pba @recruit_online
@Diviniaknowles: We won the rising star award at the Private Business Awards 2012 @PBA_Awards, hooray!!
@J_McMaster: Winner winner chicken dinner! @EllasKitchen wins the high growth business of the year at the @PBA_Awards : ) pic.twitter.com/ioiukaup
@brianhv2r: Woohoo @MindCandy wins @PBA_Awards :)
@pauljnorbury: Amazing entertainment. Brings a whole new meaning to singing for your supper! @PBA_Awards pic.twitter.com/0uyCp8Ev
@LogsonGroup: On our way to London for the HSBC private business awards, fingers crossed @PBA_Awards